Benefits of digital signage
- Flexibility the content
- Multi-content in the same space
- Tailored content to viewers interest
- Impressive, creative and dynamic
- Centralised distribution of content to multiple locations
- Adds to the positioning as a modern and innovative medium building brand image
- Can promote seasonal offers and products
- Creates ambiance in waiting rooms and in stores
- The advantage of time of day to provide relevant contents
- Suitability of content-selective according to factors such as the scheduling, incomes, demography, geography
Growth:
Global growth for the digital signage industry was 13% in 2008
The second fastest growth of new media, after online advertising
Great success:
US, UK, France, Germany, Russia, China, Japan